I just realized that whenever I talk to my phone, I refer to it as “Siri” even when it is not doing Siri stuff. Like I was just listening to NPR and the reporter said something I thought was stupid and I said, “Well Siri, that's just stupid.”
So I guess that now - in my brain - “Siri” does all the things my phone does. Which means that the ghost of Steve Jobs lives in my subconscious now, which I am not crazy happy about, but even I have to admit that is some really well done brand inception-ing.
Surely I am not the only person experiencing this, right?
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