Saturday, October 18, 2014

The Ethos of Dentists.


I recently got to see some of the mid-term political ads that are running in not-where-I-live (they don’t bother running many political ads in Southern California) and it’s funny because in the Freshman English class where I am almost-a-teacher we have been dealing with pathos, ethos, and logos. Ethos is always a tricky one to understand. It is basically an appeal to credibility, like: 4 out of 5 dentists agree that brushing your teeth is a good thing.

Political ads though seem to use a different form of this rhetorical appeal. Political ads are more like: 4 out of 5 dentists agree that the 5th dentist is an asshole.

The really fun ads are the ones that invoke President Obama as the 5th dentist. Below I have written a midterm ad that the RNC should feel free to use, because it is as good as everything else they are producing, but also because it demonstrates the inversion of ethos that seems to just be the norm now.


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